Finding the words
There’s a real stigma around talking about mental health amongst men, unfortunately it’s just seen as unmanly. In the UK, 75% of all suicides are men, so CALM suggested doing something on International men's day that would get men talking about their mental health.
The case study
We teamed up with Joe Marler and released a YouTube video like no other. There are often two sides to us as people, the way we present ourselves and the way we feel. We hacked YouTube’s timeline functionality to help illustrate that in a novel way.
Here’s the original video
Try it out
